Design is a full-fledged part of these products or services. With its help, together with entrepreneurs, we create unique brands.
When developing a new product or creating a brand, entrepreneurs tend to hypothesize on their opinion, rather than on a clear brand image based on strategy. Such product will not be in demand, and the brand isn`t clear for the audience. Without the strategy stage both business and design will be insufficient. Design becomes a game of shape and color, rather than tool for expanding the brand.
Strategy is the company’s DNA. She answers such questions as: Who`s the target audience and what is important for them? What identity will suit the most? What sensations should the interface create? What is our positioning concept? Relying on the research fact, rather than on the impression and opinions, we create strong brand that will be in demand on the market.
We suggest to start work with a brand strategy. The brand divides into 9 components: the target audience; insight; product essence; advantages; rational benefit; emotional benefits; personality; positioning concept. After creating a brand strategy, we can proceed to the development of verbal and visual identity, marketing strategy and communication strategy.
Anyway, the company’s identity as a whole is the only brand identification tool. You can`t do anything without a visual identity that will match the brand and highlight it among competitors. Without it the brand will be lost in the sea of competitors. Consumers will not remember you, and therefore will not find your product if they like it.
The very first word in the dialogue with the consumer is your confidence, which forms the image of the company and speaks on behalf of the brand. Elements of corporate identity are based on 3 key elements: the target audience, created image and competitive business environment. With their help the brand identity is not only fixed deeply in the minds of every consumer but is also a distinctive sign among competitors on the market.
We start developing of each brand identity by immersing into the client’s business and studying the target audience. Insights and research results helps us to create a unique image for the brand. All corporate style rules are recorded in the passport of standards.
The digital environment occupies a large part in brand communications, advertising and goods and services field. Most sites and applications are created without interaction experience research and without brand identity. Such products do not cause desire to use them.
A digital product, whatever the site or application, must have a working and improved interaction experience (UX) and an emotional, involving user interface (UI). Phased work of designers team will allows you to implement a project of any complexity.
Working on digital projects we focus on solving business problems and satisfying user`s desires. The study toward audience and the confirmation of hypotheses allows you to create a useful and popular product. The design of digital products is based on the brand identity.
There is no such brand that will work without content. The way brand speaks, how it sounds and what it shows — complements and expands the image inherent in the identity and digital product. Even if you have the best design of identity or digital product, but you use content that does not match the brand — the overall impression of the company will be negative.
Content is the king. The creation of content is given as much time as the creation of the product or service itself. Marketing communications, advertising campaigns, PR, physical and digital media should contain unique, creative, brand-appropriate content.
Creation of copyright content should begin after the development of a communication strategy and brand identity. Each type of content is developed under the supervision of the art director of the project and is verified with the strategy and brand identity.